Psychedelic medicine — clinical and biotech · Brand Identity
An identity that makes revolutionary treatment feel safe — a genuine nest for people seeking unconventional care.
Awakn Life Sciences
About the client
Awakn is Europe's only clinic of its kind — a psychedelic-assisted therapy practice treating mental health conditions and addiction by pairing talking therapy with sessions assisted by medical-grade ketamine, administered in a safe, closely supervised therapeutic setting. Experienced clinicians build a bespoke programme for each client — opening up ways of working through difficult issues that talking therapy alone has never been able to reach.
Challenge
Given the sensitivity of the treatment and the vulnerability of the people seeking it, the brief was as much about restraint as design: a visual identity and physical space that felt sound, minimal and unmistakably professional — putting clients at ease from the first impression rather than heightening anxiety. Every decision, from typeface to interior lighting, had to reinforce trust and calm.
Approach
A soft, sunset-toned palette, lightweight typeface and restrained, mindfulness-inspired illustration — carrying the sensitivity of the brief through every touchpoint, making Awakn feel approachable rather than clinical.
Outcome
An identity that makes revolutionary treatment feel safe — a genuine nest for people seeking unconventional care.